Politika privatnosti

Datum stupanja na snagu: 15. oktobar 2026.

1. Ko smo mi

Aplikaciju Plan B-aby (Android i iOS) i sajt planb-aby.com pruža:

Dušica Novaković PR Trgovina na malo Plan Baby
Matice srpske 57, Beograd – Zvezdara, Republika Srbija
Matični broj: 68075599 · PIB: 115075712
Email: kontakt@planb-aby.com

Mi smo rukovalac podacima o ličnosti koje obrađujemo u aplikaciji („mi“, „Plan B-aby“). Za sva pitanja o privatnosti pišite na kontakt@planb-aby.com.

2. Čemu služi aplikacija

Plan B-aby je lični dnevnik za trudnoću, bebu, mamu i porodicu. Podatke koje unesete koristimo isključivo da bismo ih prikazali Vama i članovima porodice kojima date pristup, kroz istoriju unosa, preglede, statistike, podsetnike i Porodičnu priču. Ne prodajemo Vaše podatke, ne koristimo ih za oglašavanje, ne pravimo profile za marketing i ne delimo ih sa trećim licima osim sa pružaocima usluga navedenim u odeljku 7, koji nam pomažu da aplikacija radi.

3. Koje podatke obrađujemo

Podaci o nalogu: email adresa, ime koje unesete, lozinka (čuva se šifrovano; ako se prijavljujete preko Google ili Apple naloga, od njih dobijamo samo email i identifikator), izabrani jezik.

Podaci o porodici: naziv porodice, članovi, njihove uloge (vlasnica, partner, posmatrač), pozivni kodovi i dozvole pristupa.

Podaci koje sami unosite: podaci o trudnoći (npr. termin porođaja, merenja, pokreti bebe, kontrakcije, pregledi), podaci o bebi (ime, datum rođenja, pol, rast), dnevne aktivnosti (dojenje, flašica, hrana, spavanje, pelene, šetnja, kupanje, izdajanje), posete lekaru, vakcinacije, oboljenja, lekovi, raspoloženje, dnevnik, bitni događaji, uspomene, podsetnici, beleške i fotografije.

Podaci o pretplati: izabrani paket, status, datum kupovine, obnove i isteka, prodavnica (App Store ili Google Play) i identifikatori kupovine. Podatke o platnoj kartici nikada ne vidimo i ne čuvamo, njima upravljaju Apple i Google.

Tehnički podaci: identifikator za push obaveštenja, verzija aplikacije i operativnog sistema, tehnički zapisi o greškama potrebni za otklanjanje kvarova. Ne koristimo alate za praćenje ponašanja niti oglasne identifikatore.

4. Podaci o zdravlju

Deo podataka koje unosite (trudnoća, oboljenja, lekovi, vakcinacije, posete lekaru, raspoloženje) po zakonu spada u posebnu vrstu podataka o ličnosti, jer se odnosi na zdravlje (član 17. Zakona o zaštiti podataka o ličnosti i član 9. GDPR-a). To važi bez obzira na to što ih koristimo samo za prikaz Vama.

Ove podatke obrađujemo isključivo na osnovu Vaše izričite saglasnosti, koju dajete pri registraciji, i samo da bismo ih čuvali i prikazali Vama i porodici kojoj date pristup. Saglasnost možete povući u svakom trenutku: brisanjem pojedinačnih unosa, brisanjem naloga ili porukom na kontakt@planb-aby.com. Povlačenje ne utiče na zakonitost obrade pre povlačenja.

Plan B-aby nije medicinsko sredstvo i ne daje medicinski savet, dijagnozu ni terapiju. Za zdravstvena pitanja obratite se lekaru.

5. Pravni osnov obrade

• Ugovor (Uslovi korišćenja): nalog, porodica, unosi, pretplata i podrška.
• Izričita saglasnost: podaci o zdravlju (odeljak 4) i push obaveštenja.
• Legitimni interes: bezbednost, sprečavanje zloupotrebe i otklanjanje grešaka, u meri u kojoj ne preteže nad Vašim pravima.
• Zakonska obaveza: kada nas propis obavezuje da neki podatak čuvamo ili dostavimo.

6. Deljenje unutar porodice

Vlasnica porodice može pozvati partnera i posmatrača i odrediti šta vide i šta smeju da menjaju, i to može promeniti ili ukinuti u svakom trenutku. Ako porodica već postoji tokom trudnoće (na primer u drugoj trudnoći), partner i posmatrač trudničke podatke vide samo ako im vlasnica to dozvoli, i to samo za čitanje. Vlasnica je odgovorna za to kome daje pristup.

7. Pružaoci usluga (obrađivači)

Podatke obrađuju samo pružaoci usluga koji nam pomažu da aplikacija radi, po našim uputstvima i uz obavezu čuvanja poverljivosti:

• Supabase: baza podataka, prijava, čuvanje fotografija i serverske funkcije;
• Google Firebase Cloud Messaging: slanje push obaveštenja;
• Google Cloud: izrada slike dobrodošlice i Porodične priče (PDF i video) od podataka i fotografija koje izaberete;
• RevenueCat: evidencija pretplata (bez podataka o platnoj kartici);
• Apple App Store i Google Play: naplata i upravljanje pretplatama;
• Resend: dostava poruka koje nam pošaljete iz aplikacije na naš email.

Neki od ovih pružalaca usluga čuvaju podatke van Srbije, u Evropskoj uniji ili Sjedinjenim Američkim Državama. U tim slučajevima prenos se zasniva na odgovarajućim zaštitnim merama (odluka o primerenom nivou zaštite ili standardne ugovorne klauzule), u skladu sa Zakonom o zaštiti podataka o ličnosti.

8. Koliko dugo čuvamo podatke

• Dok imate nalog, čuvamo podatke koje ste uneli, dok ih sami ne obrišete.
• Kada obrišete nalog, Vaš nalog, unosi i fotografije se trajno brišu odmah (detalji u dokumentu Brisanje naloga).
• Posle brisanja naloga čuvamo samo minimalni zapis: email adresu, podatke o kupljenim paketima i datume. Svrha je rešavanje eventualnih reklamacija i sporova oko pretplate. Ovaj zapis se automatski briše 6 meseci posle brisanja naloga, odnosno 6 meseci posle isteka poslednje pretplate, ako je ona istekla kasnije.
• Poruke koje nam pošaljete za podršku čuvamo dok je to potrebno da bismo odgovorili i rešili Vaš zahtev.

9. Vaša prava

Imate pravo da zatražite pristup svojim podacima, ispravku, brisanje, ograničenje obrade i prenos podataka, da uložite prigovor i da povučete saglasnost. Većinu ovoga možete sami u aplikaciji (izmena i brisanje unosa, brisanje naloga). Za ostalo pišite na kontakt@planb-aby.com. Odgovaramo bez odlaganja, a najkasnije u roku od 30 dana.

Imate pravo i da podnesete pritužbu Povereniku za informacije od javnog značaja i zaštitu podataka o ličnosti, Bulevar kralja Aleksandra 15, 11000 Beograd, www.poverenik.rs, ili nadzornom organu u zemlji EU u kojoj živite.

10. Deca

Nalog može otvoriti samo punoletna osoba. Podatke o bebi unosi i njima upravlja roditelj ili staratelj. Beba nije korisnik aplikacije.

11. Bezbednost

Podaci se prenose šifrovano, a pristup je ograničen pravilima na nivou baze, tako da svaki korisnik vidi samo podatke svoje porodice, u skladu sa ulogom i dozvolama. Čuvajte lozinku i pristup svom telefonu i email nalogu.

12. Obaveštenja

Push obaveštenja i alarme za podsetnike šaljemo samo ako ih dozvolite. Možete ih isključiti u aplikaciji ili u podešavanjima telefona.

13. Sajt planb-aby.com

Sajt koristi samo kolačiće neophodne za rad sajta i webshopa. Kolačiće za oglašavanje ili praćenje ne koristimo bez Vaše prethodne saglasnosti. Kupovina fizičkih proizvoda u webshopu uređena je posebnim uslovima kupovine na sajtu.

Linkovi iz aplikacije ka drugim sajtovima i mrežama (npr. Instagram) vode na stranice koje imaju sopstvena pravila privatnosti, za koja mi nismo odgovorni.

14. Izmene

O značajnim izmenama obavestićemo Vas u aplikaciji. Važeća verzija sa datumom je uvek dostupna u aplikaciji i na planb-aby.com.

Prava korisnika (sažetak)

Datum stupanja na snagu: 15. oktobar 2026.

Vaša prava. Imate pravo na pristup podacima, ispravku, brisanje, ograničenje obrade, prenos podataka, prigovor i povlačenje saglasnosti.

Šta možete sami. U aplikaciji možete menjati i brisati unose i fotografije, upravljati članovima porodice i obrisati nalog.

Kako da nam se obratite. Pišite na kontakt@planb-aby.com sa email adrese naloga. Radi zaštite naloga možemo tražiti potvrdu identiteta. Odgovaramo najkasnije u roku od 30 dana.

Podaci o zdravlju. Obrađujemo ih samo uz Vašu izričitu saglasnost i samo radi prikaza Vama i Vašoj porodici. Ne koristimo ih za oglašavanje i ne prodajemo ih.

Pritužba. Možete se obratiti Povereniku za informacije od javnog značaja i zaštitu podataka o ličnosti (www.poverenik.rs).

Effective date: 15 October 2026

1. Who we are

The Plan B-aby app (Android and iOS) and the website planb-aby.com are provided by:

Dušica Novaković PR Trgovina na malo Plan Baby
Matice srpske 57, Belgrade – Zvezdara, Republic of Serbia
Company registration no.: 68075599 · Tax ID (PIB): 115075712
Email: kontakt@planb-aby.com

We are the controller of the personal data processed in the app ("we", "Plan B-aby"). For any privacy question, write to kontakt@planb-aby.com.

2. What the app is for

Plan B-aby is a personal journal for pregnancy, the baby, the mother and the family. We use the data you enter solely to show it to you and to the family members you give access to, through entry history, overviews, statistics, reminders and the Family Story. We do not sell your data, use it for advertising, build marketing profiles or share it with third parties other than the service providers listed in section 7 that help us run the app.

3. What data we process

Account data: email address, the name you enter, password (stored encrypted; if you sign in with Google or Apple, we receive only your email and an identifier from them), chosen language.

Family data: family name, members, their roles (owner, partner, observer), invitation codes and access permissions.

Data you enter yourself: pregnancy data (e.g. due date, measurements, baby movements, contractions, check-ups), baby data (name, date of birth, sex, growth), daily activities (breastfeeding, bottle, food, sleep, diapers, walks, baths, pumping), doctor visits, vaccinations, illnesses, medications, mood, journal, milestones, memories, reminders, notes and photos.

Subscription data: selected plan, status, purchase, renewal and expiry dates, store (App Store or Google Play) and purchase identifiers. We never see or store payment card details; Apple and Google handle them.

Technical data: push notification token, app and operating system version, technical error records needed to fix problems. We do not use behavioural tracking tools or advertising identifiers.

4. Health data

Part of the data you enter (pregnancy, illnesses, medications, vaccinations, doctor visits, mood) legally counts as a special category of personal data, because it concerns health (Article 17 of the Serbian Law on Personal Data Protection and Article 9 GDPR). This applies even though we only use it to show it back to you.

We process this data solely on the basis of your explicit consent, given at registration, and only to store it and show it to you and the family you give access to. You can withdraw consent at any time: by deleting individual entries, deleting your account, or writing to kontakt@planb-aby.com. Withdrawal does not affect the lawfulness of processing before it.

Plan B-aby is not a medical device and does not provide medical advice, diagnosis or treatment. For health questions, consult a doctor.

5. Legal basis

• Contract (Terms of Use): account, family, entries, subscription and support.
• Explicit consent: health data (section 4) and push notifications.
• Legitimate interest: security, abuse prevention and fixing errors, to the extent it does not override your rights.
• Legal obligation: where the law requires us to keep or provide certain data.

6. Sharing within the family

The family owner can invite a partner and an observer, decide what they see and what they may change, and change or revoke this at any time. If the family already exists during a pregnancy (for example, a second pregnancy), the partner and observer see pregnancy data only if the owner allows it, and only as read-only. The owner is responsible for whom she gives access to.

7. Service providers (processors)

Data is processed only by service providers that help us run the app, on our instructions and under confidentiality obligations:

• Supabase: database, sign-in, photo storage and server functions;
• Google Firebase Cloud Messaging: push notifications;
• Google Cloud: creating the welcome image and the Family Story (PDF and video) from the data and photos you choose;
• RevenueCat: subscription records (no payment card data);
• Apple App Store and Google Play: billing and subscription management;
• Resend: delivering messages you send us from the app to our email.

Some of these providers store data outside Serbia, in the European Union or the United States. In those cases transfers rely on appropriate safeguards (adequacy decisions or standard contractual clauses), in line with the Serbian Law on Personal Data Protection.

8. How long we keep data

• While you have an account, we keep the data you entered until you delete it.
• When you delete your account, your account, entries and photos are permanently deleted immediately (see Account Deletion).
• After account deletion we keep only a minimal record: email address, purchased plans and dates, to handle possible subscription complaints or disputes. This record is deleted automatically 6 months after account deletion, or 6 months after your last subscription expires, if that is later.
• Support messages are kept as long as needed to answer and resolve your request.

9. Your rights

You have the right to access, rectify and erase your data, to restrict processing, to data portability, to object and to withdraw consent. You can do most of this yourself in the app (editing and deleting entries, deleting your account). For anything else, write to kontakt@planb-aby.com. We respond without undue delay and within 30 days at the latest.

You also have the right to lodge a complaint with the Commissioner for Information of Public Importance and Personal Data Protection, Bulevar kralja Aleksandra 15, 11000 Belgrade, www.poverenik.rs, or with the supervisory authority in the EU country where you live.

10. Children

Only adults can open an account. Baby data is entered and managed by a parent or guardian. The baby is not a user of the app.

11. Security

Data is transmitted encrypted, and access is restricted by database-level rules so each user sees only their own family's data, according to role and permissions. Keep your password, phone and email account secure.

12. Notifications

We send push notifications and reminder alarms only if you allow them. You can turn them off in the app or in your phone settings.

13. Website planb-aby.com

The website uses only cookies necessary for the site and webshop to work. We do not use advertising or tracking cookies without your prior consent. Purchases of physical products in the webshop are governed by the website's separate terms of sale.

Links from the app to other websites and networks (e.g. Instagram) lead to pages with their own privacy rules, for which we are not responsible.

14. Changes

We will notify you of significant changes in the app. The current version with its date is always available in the app and at planb-aby.com.

Your rights (summary)

Effective date: 15 October 2026

Your rights. You have the right to access, rectification, erasure, restriction of processing, data portability, objection and withdrawal of consent.

What you can do yourself. In the app you can edit and delete entries and photos, manage family members and delete your account.

How to contact us. Write to kontakt@planb-aby.com from your account email. To protect your account we may ask you to confirm your identity. We respond within 30 days at the latest.

Health data. We process it only with your explicit consent and only to show it to you and your family. We do not use it for advertising or sell it.

Complaints. You can contact the Commissioner for Information of Public Importance and Personal Data Protection (www.poverenik.rs).